FebruaryTradeWorth the trip

Premiere Napa Valley: Trip Planning Guide

Napa, United States

February
When
$150–$500
Entry
7 days
Suggested trip
San
Nearest airport

Going to Premiere Napa Valley?

The wine trade's most exclusive access event — a Sotheby's auction of unique cuvées made exclusively for the event, preceded by three days of barrel tastings at 200+ participating Napa wineries. Trade-only, but licensed buyers can register remotely to bid on one-of-a-kind Napa lots. The Grand Barrel Tasting on Saturday is the week's centrepiece, offering unreleased 2024 vintage access months before commercial release.

Your trip blueprint

1
Arrive a day early
Settle in and visit a local producer before the crowds arrive — fly into San Francisco International (SFO).
2
Festival (4 days)
Four days in mid to late February, annual. Best for wine-enthusiasts.
3
Extend into the region (2 days)
Napa Valley has 1,188 mapped wineries — add 2 days to explore at your own pace.
Insider tip

Access requires a licensed wine trade registration. Virtual bidding is available for free — you can bid on auction lots without traveling. The Preview Tasting Package ($150) gives 3-day winery access without the live auction.

About Napa Valley

Napa Valley is California's premier wine region, stretching 35 miles from the San Pablo Bay to Mount St. Helena.

Read the full Napa Valley wine region guide →

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Festival info: premierenapavalley.com